Customers
Real customer stories live here when we have them.
We could stock this page with stock-photo testimonials and round-number metrics like everyone else. We won't. Real results land here, with the Realtor's name attached, after they sign off on the copy.
Design partner
The Georgie Smigel Group, Pittsburgh.
Coldwell Banker Realty · Licensed 1989 · 304 homes / $99M+ in 2023 · #1 in Pittsburgh by units & volume · #9 nationally among Coldwell Banker teams · $97M in 2024 · on track to top $100M in 2025 · 3,890+ career transactions / $1.1B+ career volume.
The Smigel team is our design partner for the seller-lead campaign. The monthly bill preview format, the lead-packet SMS shape, the budget defaults — all came out of working inside their listings practice.
The CRM that runs their day-to-day was something I built for them too. They'd been through enough lead-gen systems that either didn't work or got acquired and re-priced — so I designed one that wouldn't move under them. Working inside their workflow taught me what real-estate tech keeps getting wrong: too many features for things Realtors don't do, too few for the things they do twenty times a day.
What you'll see when stories ship.
- Realtor name + market, with consent.
- A concrete dollar figure paired with a concrete time period.
- What didn't work, alongside what did.
- A way to reach the Realtor directly if you want a real reference.
Round-number bragging without context is what made the lead-gen market noisy. We won't add to that.
Want to be the second customer story on this page?
Start a campaign, run it for a quarter, and if it produces results you're proud of we'll write it up together.