ROI math, done for you
Break even on one closing. Profit on every one after.
You spend what you want on your ads. We take a small cut to fund our operations — 20% to start, dropping to 15% and 10% as your budget grows. No hidden fees. No commission cut at close.
At our default $450/month, you only need to close one listing per year to cover the whole bill. Your leads stay yours for 12 months — a deal that closes in month 9 still came from the bill you paid in month 1.
Run your numbers
Will this make me money? Do the math.
Pick a budget. Enter your actual commission per close. The page does the break-even math in real time — the same math you already run before signing up for any service.
$450/month for one market is the default — sized to run a seller campaign in a mid-tier metro. The commission default is $10,541 (US median listing-side GCI per the Clever 2026 survey). Replace it with yours.
Cost per close, not cost per lead
Same money, four models. The gap is bigger than most Realtors realize.
Cost per lead is a vanity metric. Cost per close is what each lead actually delivers — and the gap between a DIY ad attempt and a professional ad-ops team is multiples, not percentages. Math shown.
DIY Facebook ads
Self-managed. $6,000/yr at ~$25/lead × ~1.25% close ≈ 3 closings/yr
Cost per close
~$2,000
Plus 5–10 hours/week of your time on ads, routing, and follow-up.
Zillow Premier Agent
$6,000/yr in auction. Same lead routed to 3–5 agents.
Cost per close
$2,700–$5,000
Speed-to-call wins. Cost climbs in hot ZIPs as CPL inflates.
HomeLight / OpCity referral
$0 upfront → 30% of $10,500 median commission, every close
Cost per close
~$3,200
Per close. Forever. Including deals sourced through them after sign-up.
Turnkey Leads
Industry benchmark. $6,500/yr at $25/lead × 2% close ≈ 5 closings/yr
Cost per close
~$1,300
Card uses the managed-campaign benchmark. Our actual ad ops materially beats it — see real-performance proof below.
Real performance · current campaign · last 30 days
Our actual ad ops beats the $25 industry benchmark used on the TKL card above. In a recent 30-day window: under $5 per qualified lead at a $500/month budget, putting cost-per-close under $500.
One customer, one market, one 30-day window. We publish the conservative benchmark on the cards above for defensibility across markets — your numbers will vary by ZIP, ad-quality cycle, and follow-up. The calculator takes your actual assumptions.
Assumptions. DIY row: self-managed Realtor, average follow-up speed, no qualification gate. TKL row: expert-managed ad ops, instant follow-up, qualification gate.
Sources. AdAmigo 2026 (Meta CPL benchmarks) · ListWithClever 2026 (Zillow CPL + commission rates) · Real Geeks 2024 / Jamil Academy 2026 (close rates) · Clever 2026 (US median listing-side GCI).
Your invoice
A bill you can read in ten seconds.
Two line items: ad spend at cost on the first line, Service Fee on the second. Total at the bottom is what Stripe charges your card — never a dollar more than the monthly budget you approved.
The monthly bill preview lands 5–7 days before each charge with the exact figures. The card on file never sees a number you haven't already seen.
- Ad spend — Cleveland Heights metro
- $450.00
- Turnkey Leads Service Fee (20% — Tier 1)
- $90.00
- Total billed to •••• 4242
- $540.00
Two lines. Ad spend at cost. Service Fee on top. We email you the exact figures 5–7 days before any charge — no number ever lands on your card without you seeing it first.
What you're buying
The Service Fee buys you four things. Nothing else.
We're explicit about what's inside the fee and what isn't, so the math stays legible.
Service Fee buys you
- A campaign that runs without you operating it — set up, run, and tuned by the AI on Google and Meta.
- Qualification through our home-value survey — every lead is filtered before the SMS hits your phone.
- 12 months of exclusivity per delivered lead — nobody else on Turnkey Leads sees that name.
- A monthly bill preview 5–7 days before every charge — you see the bill before Stripe does.
Service Fee doesn't buy
- Your ad spend — that runs at cost on its own line, no markup.
- Your CRM — bring what you already use; leads land by SMS and email.
- Your phone calls — the lead comes to you, the relationship is yours.
Billing cadence
Four billing moments. Zero surprises.
First charge
Triggered when you approve the first monthly bill preview. Stripe collects the prorated monthly budget plus the Service Fee — never before.
Every month after
The monthly bill preview lands 5–7 days before each charge. Silence on an unchanged bill is approval; material changes need an explicit click.
If the AI wants more budget
It doesn't automatically charge more. It pauses and asks. Over-spend is mathematically impossible — your worst case is always your monthly budget plus that month's Service Fee.
If you want to stop
Cancel before the next monthly bill preview and the campaign turns off at the end of the month. No exit fee, no early-termination penalty.
The questions you should be asking
Every objection Realtors raise after a bad lead-gen experience. Answered straight.
Ranked roughly by frequency in the agent-review universe (BBB, Trustpilot, Reddit, Inman). If yours isn't here, email us.
-
Am I locked into a 12-month contract?
No. There's no contract you sign, no annual commitment, no auto-renewal trap. Cancel before the next monthly bill preview and the campaign turns off at the end of the month — no exit fee, no buyout, no penalty.
-
Are my leads shared with other Realtors on Turnkey Leads?
No. Every lead you fund is yours alone for 12 months — enforced at the data layer, not by a policy that can be bent. No other Realtor on Turnkey Leads can see, contact, or be matched to that name during that window. Same name, same address, same phone — yours.
-
Do you take a cut of my commission at close?
No. Zero percent. The Service Fee is a flat percentage on top of your ad spend, charged each month. What you close, you keep — no GCI percentage, no closing referral fee, no kickback at settlement.
-
If I cancel, will charges keep showing up on my card?
No. Stripe can't run a charge that wasn't approved by the previous monthly bill preview. If you cancel before that email, the next charge is never created. There's no manual cancellation queue, no rep you have to chase, no 30-day notice window buried in the fine print.
-
Is there a separate ad-spend minimum I'm not seeing on the invoice?
No. The invoice is two lines: ad spend at cost on the first, Service Fee on the second. The monthly budget you approved is the absolute ceiling — never a dollar more than that plus the Service Fee on that budget. No separate software fee, no required minimum on top of what you set.
-
Can the price go up on me mid-contract?
The monthly bill preview lands 5–7 days before Stripe runs the charge. Any rate change has to appear in that email — and silence is approval only when the plan has not changed. Material changes require you to click confirm, with a clear cancel-by-this-date option in the same email.
-
How do I know if this is actually working?
Three ways. (1) Every monthly bill preview shows last month's results — leads delivered, budget spent, channel breakdown. (2) Ask the AI for a performance report any time by text. (3) Open the web dashboard if you want a deeper look. You see the math before you pay the next month — not at the end of a year, not in a quarterly review with sales.
-
Are these real leads, or fake/expired leads?
Real. Every lead is a homeowner who completed our intake with verified contact info — no scraped lists, no purchased records, no padded counts. If a name didn't finish the form, you don't see it.
-
Is the AI going to spam my leads with robotic follow-ups?
No. The AI runs your campaigns, but never sends a text to your leads without your sign-off. When a lead comes in, the AI drafts a personalized reply. You hit Send or edit before anything goes out. We won't ruin relationships on your behalf.
-
If I cancel, do I keep my leads or do you keep them?
Leads belong to your account, not to TKL. We own the ad infrastructure because that's what makes the AI work — but the lead data is yours and exports out. We have no incentive to contact your leads on our own. We never will.
-
What's customer support like when something breaks at 11pm?
The AI handles day-to-day campaign operations, so you're not filing tickets about settings. When you need a human, TKL staff have direct access to your account — no tiered support queue, no premium escalation path. SLA commitments come when we have them; honest about gaps until we do.
-
Will I have to learn another tool with 200 features I'll never use?
No. Everything runs from your phone by text. You tell the AI what you want; you approve from SMS. A web dashboard exists if you want to drill into reports or settings, but you never have to log in to run a campaign. We didn't build another system that demands your time.
-
Do I have to talk to a salesperson to get a price?
No. The calculator on this page gives you a ballpark before signup. The first monthly bill preview gives you the exact figure before any charge runs. No demo gate, no pricing wall, no qualification call.
-
What if my market is too expensive for the $450 default budget?
Change it. The default is sized for a mid-tier metro running Google and Meta together. Higher-cost markets may need more; lower-cost areas can work on less. The monthly bill preview shows what last month's budget actually bought before you decide on the next one.
-
Do I pay per lead?
No. You pay your monthly budget plus one Service Fee per month. Every qualified lead from your market is included that month, with 12-month exclusivity per lead.
-
What's the Service Fee rate?
Graduated by monthly ad spend: 20% on the first $2,000, 15% on the next $5,500 ($2,001–$7,500), and 10% on everything above $7,500. Marginal-bracket math — each rate applies only to the slice of spend in that bracket, like income-tax brackets. The rate drops as your budget grows; never bundled into a single subscription line. Itemized on every invoice.
-
Is there a setup fee?
No TKL setup fee. For paid-media campaigns, setup is free until you approve your first month's bill. Some future Services (like cold-email outreach) may require one-time infrastructure setup such as domain provisioning — if so, that fee is disclosed and approved before any work happens. Stripe never captures payment without your approval.
Ready to pay for delivery, not your close?
Free setup. No card required. The first monthly bill preview shows the exact bill before any charge runs.